Propaganda

1. Slogan
Most beauty products have a catchy slogan that tends to get stuck in people's heads like "Maybe she's born with it, maybe it's Maybelline." This cheeky slogan, to me, implies that no girl or woman can be naturally beautiful, it has to be make up, her true self is some how concealed or "done up."

2. Glittering Generalities
This product is offering that "fine lines," "dark circles" and "crow's feet" will be erased. The first thing wrong with this is that there's no actual evidence of this. Also, it's beyond clear that this model was photo shopped and probably has never used the product.





1. Appeal to Fear
I'm not saying I'm pro smoking, but Jesus, this ad is not okay. It's quite terrifying as it implies if you smoke you might as well just put a bullet through your skull and kill yourself that way. I just feel this is super inappropriate and people should be presented facts and emotional support instead of using this scare tactic.

2. Black & White
It's presenting an either-or-choice of if you smoke kill yourself now or die later.